Posted on

Reserve Direct, Inc. Launches 16th Destination Site, ReserveTampa.com

Tampa, Florida Becomes the 3rd Destination launch for Reserve Direct’s Fast-Growing Network in 2017.

tampa_skyline_01

Saint Louis, Missouri – November 3, 2017 – Reserve Direct, Inc., a provider of tickets and reservations for theme parks, shows, attractions, tours, and hotels, announced the addition of another major travel destination, Reserve Tampa (www.reservetampa.com,) today. Reserve Tampa joins Reserve Las Vegas and Reserve San Francisco as the company’s third national travel market launched in 2017.

In 2016, Tampa Bay welcomed a record-shattering 22.6 million visitors with an average of 9 million overnight guests which accounted for $6 billion of tourism revenue for the city’s economy.  Tampa Bay is categorized as a “national market” by Reserve Direct, and one of the Company’s eight national markets in its network of destinations throughout the United States. Reserve Direct’s destination-specific travel websites and proprietary reservation and ticketing engines provide customers with a complete, singular source for vacation planning, direct bookings and tickets, package creation, and cost savings.

rta_logo

“As the company’s newest market addition, Reserve Tampa extends our product and service offerings to our growing consumer base,” John Johnson, CEO and President said. “Our travelers are looking for new and fun destinations to explore, and Tampa features some great experiences, which is what vacation, and Reserve Direct, is all about.”  

Reserve Tampa customers now have access to discounted tickets for Tampa’s leading destinations such as Busch Gardens Tampa Bay, The Florida Aquarium, and TreeUmph! Adventure Course.  Reserve Tampa also facilitates vacation planning by providing customers additional savings when they bundle their tickets and hotels together.  And, visitors can learn more about Tampa’s activities, hotels, and attractions through the company’s Travel Guides packed with tips, tricks, and ideas for saving more money and planning the perfect vacation.

About Reserve Direct
Since 2001, Reserve Direct has provided more than 3 million travelers with travel planning and reservation services for ticketed events, world-renowned theme parks, area attractions, tours, theatrical shows, as well as hotels and lodging in 16 destinations across the country. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan, customize, and book entire vacations within a single transaction. In addition, the Company also provides reservation and packaging fulfillment services for destination marketing organizations and travel suppliers through white label versions of their system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego, San Francisco and Los Angeles, CA; Chicago, IL; Las Vegas, NV; the Hawaiian Islands; St. Augustine, Tampa and Orlando, FL.

Posted on

Reserve Direct Continues Growth With Launch Of Reserve Las Vegas

One of the hotels pool in Las Vegas

Saint Louis, Missouri – August 30, 2017 – Reserve Direct, Inc., providing travelers with affordable tickets to theme parks, shows, activities,  attractions, and hotels for 16 years, announced the launch of Reserve Las Vegas (www.reservelasvegas.com) today. This announcement marks the company’s second major market launch of 2017, following its launch of Reserve San Francisco earlier in the year.

Boasting world-renowned entertainment, gaming, resorts, and dining, Las Vegas was ranked as the 5th most popular United States destination by TripAdvisor and welcomes more than 43 million visitors annually. Reserve Las Vegas is delighted to help visitors plan their Vegas vacations by offering reservations and tickets for popular shows such as Cirque du Soleil and Magic Mike, and attractions including Madame Tussauds and Marvel Avengers S.T.A.T.I.O.N. In addition, Reserve Las Vegas customers can book their stay at iconic Las Vegas hotels such as the Bellagio, Planet Hollywood Resort & Casino, and more. Reserve Las Vegas also supplies Grand Canyon and Hoover Dam outdoor adventure reservations for those looking for an escape from the bustling city.

rlv_logo

“As much as every market we serve is unique, Las Vegas, with its variety of show and attraction products, is a perfect fit for our business model and technology,” said John Johnson, President and CEO of Reserve Direct. “We make it easy to combine show and activity tickets with hotels—your whole vacation—all while saving extra from bundling them together.”     

Reserve Las Vegas joins 14 other prominent United States travel destinations in Reserve Direct’s growing portfolio. Reserve Direct’s destination-specific websites provide travelers an easy-to-use booking solution for attraction and show tickets, hotels, and vacation packages.. The company’s proprietary reservation and ticketing engines offer customers a single source for vacation planning and custom package creation for additional savings.

The launch of Reserve Las Vegas is a testament to Reserve Direct’s growth and dedication to travelers over the past 16 years.

About Reserve Direct
Since 2001, Reserve Direct has provided more than 3 million travelers with travel planning and reservation services for ticketed events, world-renowned theme parks, area attractions, tours, theatrical shows, as well as hotels and lodging in 15+ destinations across the country. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan, customize, and book entire vacations within a single transaction. In addition, the Company also provides reservation and packaging fulfillment services for destination marketing organizations and travel suppliers through white label versions of their system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego, San Francisco and Los Angeles, CA; Chicago, IL; Las Vegas, NV; the Hawaiian Islands; St. Augustine and Orlando, FL.

Posted on

Reserve Direct, Inc. Second Quarter 2017 Sales Increased 13.3% to $10.5 Million vs. 2Q2016

Reserve Direct Additionally Reported a Record Sales Month in July 2017

St. Louis, Missouri – August 16, 2017 Reserve Direct, Inc. providing travelers with tickets to theme parks, shows, tours, activities, and attractions bundled with hotels for 14 vacation markets in the U.S., today announced the Company’s second quarter and first half 2017 sales results. The Company also reported sales for the month of July, the peak month of the travel industry’s summer vacation season and a record sales month in Reserve Direct’s 15 years of operations. Summer season travel is a recognized indicator of the strength of the sector and key indicator for Reserve Direct’s sales performance and marketing initiatives.

For the three months ending June 30th, 2017, Reserve Direct recorded $10.5 million in revenue, a 13.3% increase versus the same period last year. Contributing to the increase in revenue includes maturation of markets launched over the last 12-18 months, increase in organic traffic and “Bundle it!”—a feature that provides price breaks for customers that combine their tickets with hotels in a single purchase.

bundle-it

For the six-month period ended June 30, 2017, Reserve Direct’s first-half revenue increased 6.3%, to $16.6 million, versus the same period in 2016. The Company’s revenue growth was attributed to a 9.25% increase in orders to 66,363, versus 60,746 for the same period in 2016.

For the three and six-month period ended June 30, 2017 and June 30, 2016

(in $ dollars) 2Q2017 2Q2016 % 1H2017 1H2016 %
Hotel Bookings $1,860,372 $2,128,764 -12.6% $3,303,700 $3,621,793 -8.7%
Events & Shows Ticketing $2,322,935 $2,097,960 10.7% $3,705,763 $3,439,849 7.7%
Attractions & Tours Ticketing $6,230,861 $5,040,443 19.1% $9,590,379 $8,480,785 11.5%
TOTALS $10,504,168 $9,267,167 13.3% $16,599,842 $15,542,427 6.3%

Reserve Direct’s July 2017 Sales Increase a Record 24% Year-Over-Year
The month of July marks the peak of the travel industry’s Summer season that includes June, August. Reserve Direct believes this three-month period provides valuable insight into its ability accelerate growth in new markets, continually gain market share in existing destinations, and measure new initiatives. From July 1s to July 31st, Reserve Direct increased sales revenue by 24% and orders by 18% versus the same month period in July, 2016.

For the 31-days ended July 2017 and 2016

(in $ dollars) July2017 July2016 % 3Q2017
(Guidance)
3Q2016
(Actual)
%
Hotel Bookings $844,656 $842,847 0% $1,669,491 $1,636,756 2%
Events & Shows Ticketing $1,100,685 $1,118,259 -1.5% $2,538,089 $2,464,165 3%
Attractions & Tours Ticketing $4,202,646 $3,008,169 39.7% $7,651,817 $6,072,871 26%
TOTALS $6,147,987 $4,969,275 23.7% $11,859,397 $10,173,792 16.5%

 

About Reserve Direct
Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renown theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.

Posted on

Reserve Direct Expands with Launch of Reserve San Francisco

St. Louis, Missouri – August 8, 2017 – Reserve Direct, Inc., providing travelers tickets to theme parks, shows, tours, and attractions as well as hotels in specific travel destinations, today announced the launch of Reserve San Francisco (www.reservesanfrancisco.com).  The new destination marks the company’s third California market, joining San Diego (2014) and Los Angeles (2016), and the second major destination in the past year.

Known for such landmarks as the Golden Gate Bridge, Alcatraz, and Fisherman’s Wharf, San Francisco hosts nearly 25 million visitors annually and is ranked as a Top 10 U.S. destination by both Skift and TripAdvisor.  With the launch of Reserve San Francisco, the company looks to bring its vacation planning technology and selling strategies to these visitors, as well as, its own traveler base of over 3 million consumers.

“San Francisco presents a fantastic new opportunity for Reserve Direct,” stated John Johnson, President and CEO of Reserve Direct.  “Not unlike New York City, San Francisco is a very diverse city where visitors can partake in a wide range of iconic sights and activities, as well as a variety of cultural experiences that we are excited to be a part of selling.”

Different than other online travel websites, Reserve Direct provides a destination specific, dedicated content website where consumers are able to research, plan and book not only activities, tours, and attractions, but also bundle those with lodging.  Through this bundling, consumers not only get the convenience of the one-stop-shop for vacation planning but also the benefit of savings through customizable packages.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 3 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego, San Francisco and Los Angeles, CA; Chicago, IL; Las Vegas, NV; the Hawaiian Islands; St. Augustine and Orlando, FL.

Posted on

Reserve Direct Further Broadens Integrations with Addition of Tour & Activity Channel Manager, Rezdy

Partnership Provides 2-Way Connectivity for Tour Operators

St. Louis, Missouri – June 15, 2017 – Reserve Direct, Inc., announces its full integration with Rezdy, the world’s leading B2B online distribution and reservation platform provider.  The integration permits Reserve Direct and Rezdy’s “like” operators to dynamically manage their Reserve Direct account through content, rates, and inventory provided through Rezdy.  This connectivity reduces management time for Reserve Direct operators while providing customers with more accurate and timely reservation paths.

“We couldn’t be more excited about our new connectivity with Rezdy,” explained John Johnson, President and CEO of Reserve Direct.  “Our tour and activity operators are equally excited they can benefit from our vacation packaging without the added effort of managing yet another extranet.”

The two companies cater to tour and activity markets and share clients in many of Reserve Direct’s North American destinations, including Las Vegas, San Francisco, and New York City, to name a few.  Where Rezdy provides reservation management in a B2B environment, Reserve Direct provides vacationers a B2C booking engine for planning and securing reservations in 16 U.S. markets.

“In our continued effort to remain the largest tour and activity distribution network, it only made sense to partner with Reserve Direct,” stated Simon Lenoir, Co-Founder and CEO of Rezdy.  “Their destination driven consumer sales strategy represents a great opportunity for our North American operators, where they have the presence to distribute even more products.”

Rezdy, launched in 2011, provides online booking and distribution solutions to more than 2,200 suppliers in 88 countries. The company currently generates over $1 Billion in annual bookings to more than 45,000 activities and things to do.  Rezdy’s North American operation is headquartered in Las Vegas and has its corporate offices in Sydney, Australia.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego, San Francisco and Los Angeles, CA; Chicago, IL; Las Vegas, NV; the Hawaiian Islands; St. Augustine and Orlando, FL.

Posted on

Reserve Direct Integrates with Gateway Ticketing Systems Platform, Galaxy Connect

Featuring Direct-to-Gate Reservation Fulfillment

St. Louis, Missouri – June 6, 2017 – Reserve Direct, Inc., a destination-specific, vacation planning and booking service showcasing more than 700 shows, attractions, theme parks, amusements, activities and tours across 15 popular U.S. markets, today deployed final integration with Galaxy Connect™, an innovative technology offered by Gateway Ticketing Systems®. This cloud-based platform streamlines the reservation path for travel suppliers by dynamically managing availability, delivering bookings and ticket redemption.  At the same time, consumers benefit from instant and reliable confirmation, as well as direct-to-gate e-tickets.

“With our continued expansion into new markets, we discovered more and more attractions using Gateway solutions,” stated John Johnson, President of Reserve Direct.  “We have successfully worked with Gateway products for a number of years and we are excited to be a part of their new cloud-based integration solution.”

Headquartered in Pennsylvania, Gateway has developed and provided ticketing solution software in the attractions segment for nearly 30 years.  These solutions include onsite and online ticketing, admission control, retail and food & beverage sales, and customer relationship management, among many other related services.   Last year, Gateway launched its  cloud-based platform, Galaxy Connect, which enables attractions to more effectively contract and distribute its tickets to third-party resellers, such as Reserve Direct.

“It’s great to have a partner like Reserve Direct  as an early adopter of Galaxy Connect since they feature many of our clients in the destinations they serve,” expressed Scott Lobaugh, Gateway’s Director of Business Development.  “The partnership allows our mutual supplier partners to provide direct-to-gate experience to the end customers while alleviating the operational costs of voucher redemption.”

This marks the third major integration project for Reserve Direct in the past 12 months, including its integrations with tour and activity provider, FareHarbor, and hospitality solutions provider, Sabre.  As a one-stop-shop for vacation packaging, Reserve Direct works to bring together multiple platforms into a single booking path for the consumer.  With that, the company anticipates more connectivity development in the near future. 

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego, San Francisco and Los Angeles, CA; Chicago, IL; Las Vegas, NV; the Hawaiian Islands; St. Augustine and Orlando, FL.

Posted on

Reserve Direct Expands Hotel Connectivity Via Sabre Synxis Integration

St. Louis, Missouri – January 25, 2017 – Reserve Direct, providing travelers with tickets to theme parks, shows, tours, activities, and attractions for various vacation markets in the U.S., today announces the completion of its API (application program interface) integration with Sabre’s hotel reservation system, Synxis.  The interface enables hotels to dynamically manage rates and inventory on Reserve Direct through their own central reservation system.  This seamless connectivity eliminates extranet management and improves the overall booking experience for travelers.

Sabre, a leading hospitality solutions provider to over 35,000 hotels worldwide, offers its Synxis services in various bundles to hotels to manage anything from central reservations, channel management, and distribution to property management and call center services as well as hotel website booking engines.  The cloud-based, SaaS (software as a service) solution allows hoteliers to connect with multiple channels such as Global Distribution Services, Online Travel Agencies, and call centers, using a simple interface for less-labor intensive channel management.  Of the 35,000 hotels, Sabre boasts that over 125 franchises use their services to manage reservations.

Benefits of this connectivity for Reserve Direct and its hotel partners include improved up time for new hotel products, increased accuracy and dynamic delivery of reservations, and less overall management.  Additionally, hoteliers are able to set rate programs specific to Reserve Direct’s  packaging-based services.  With the Synxis connectivity in place, along with other channel management services like EZ Yield and TravelClick, Reserve Direct now provides hotel partners connectivity with the leading channel management solutions available in the marketplace.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego, San Francisco and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; St. Augustine and Orlando, FL.

Posted on

Reserve Direct Hires Market Manager for Greater Los Angeles Area

085samler-rsz
Abby Samler

With the launch of its newest market, Reserve Los Angeles, Reserve Direct has hired industry veteran Abby Samler to manage its market growth in that region.  A longtime resident of Southern California, Samler joins Reserve Direct after spending the past decade with Orbitz, the online air and hotel booking engine.  Together, Samler and Reserve Direct seek to introduce and provide travel suppliers with new, innovative sources of revenue.

Samler will hold the role of Market Manager for the Greater Los Angeles region to include Anaheim, Buena Park, Los Angeles and Hollywood.  Her objectives will focus on product acquisition (hotels, entertainment, tours, activities, and attractions), account management, and selling Reserve Direct’s packaging white label services, which allow travel brands to feature hotel inclusive packages on their own websites.  Additionally, she will act as a liaison between the destination itself and the Reserve Direct marketing, customer service and administrative staff.

“We are excited about Abby joining our team,” said John Johnson. “Her experience will lend to the development of not just our Los Angeles market, but also our growth overall through a refinement of processes for sales and account management. Abby’s hire is reflective of Reserve Direct’s commitment to grow and compete at a national level.”

Reserve Direct is a travel reservation company that focuses on specific travel destinations, offering local expertise and reservations for shows and attractions, as well as lodging and hotel reservations to vacationers, families and businesses.   The company also offers fulfillment tools to travel suppliers and other regional travel resources. Reserve Direct provides travel service in a variety of markets like Branson, Missouri; Pigeon Forge and Gatlinburg, Tennessee; Orlando and St. Augustine, Florida; Williamsburg, Virginia; the Hawaiian Islands; Myrtle Beach, South Carolina; New York City, New York; Chicago, Illinois; San Francisco, San Diego and Los Angeles, California.

Posted on

Reserve Direct Celebrates 15 Years of Milestones

St. Louis, Missouri – October 28, 2016 – Reserve Direct is celebrating 15 years of providing travelers with complete vacation planning and booking services. Since the launch of its first destination in Branson, Missouri, the now fifteen year old travel company is settings its sights on even more growth.  After an initial  three years as a single market provider, the company  launched 12 new markets in as many years, growing revenues over $32 million annually.  Now with more than 40 employees, the company is targeting more destinations where customers can benefit from their complete destination planning services.


RD celebrating15_logo

With an average of almost one hundred thousand vacations processed annually, Reserve Direct has been building a large customer following, enhanced by its recent branding  and marketing campaigns geared to engage those travelers even more.  These customers look to Reserve Direct for its first-hand reviews and insight, now featuring almost 5,000 travel articles that offer tips, news, and shared experiences.  And, with a customer rating of over 98%, these happy travelers are proving to be the key to Reserve Direct’s  success.

“It’s great to be here 15 years later, celebrating the success of Reserve Direct,” said John Johnson, Founder and President of Reserve Direct.  “We took the concierge concept and moved it into the dynamic space of the Internet at a time when nobody was serving that niche online.  And we thrived not only because of our attention to usability and technology, but mainly because we love what we do.  We love to travel and we find great satisfaction  making our customers’ vacation experience better.”

In its 15 years, the company has contracted with over 2,000  travel products. Partnerships feature some of the most popular tourist attractions in the country, including Walt Disney World®, Herschend Family Entertainment, Ripley® Entertainment, Busch Gardens® and SeaWorld® Entertainment. Because Reserve Direct is focused on complete destination planning, they also provide  many local adventures, tours, and other experience-based attractions. Whether your vacation includes taking the family to LEGOLAND®, a Broadway show in New York City, a zipline through the Smoky Mountains, or whale watching off the coast of Maui, Reserve Direct helps travelers find the experience they desire.

Beyond their consumer-direct model, Reserve Direct continues to enhance and expand its efforts in providing white label reservation services.  Using their proprietary system, and repurposing it for travel suppliers, hotels, theme parks and even Destination Marketing Organizations, the company provides an instrumental piece of vacation planning:fulfillment.  With over 240 white labels positioned  throughout all of their markets—generating nearly 40% of its revenues—travel suppliers are able to seamlessly partner and package with each other to increase their own online conversions.

As they celebrate the milestone, the company is already looking forward to the launch of several new markets to include San Francisco, Las Vegas, Toronto and Washington D.C., to name a few. Further, Reserve Direct plans to become even more a part of the consumer vacation with the development of an app to enhance the user experience, fulfillment, and bring added value to their services.  Likewise, initial development has begun  to integrate more of the travel component to their model with the addition of flights and rental cars to close the loop, from planning, booking, traveling, and experiencing as a whole—all through Reserve Direct.

About Reserve Direct

Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renowned theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.

Posted on

Reserve Direct Updates Brand Strategy Featuring New Logo, Social Effort

Discover More tagline and #DISCOVERMORE hashtag connects a growing list of customers and online followers to an evolved brand story.

St. Louis, Missouri – September 12, 2016 – Reserve Direct, LLC., providing travelers with tickets to theme parks, shows, tours, activities and attractions as well as hotels for specific U.S. destinations, today announced its branding update and new logo. In addition to refreshing their 13 destination and corporate websites, the Company’s social media program plans to leverage the updated branding to increase their overall following. Together, the brand and tagline connect Reserve Direct with their growing list of customers and destinations.

In September of 2015, Reserve Direct engaged New York-based CBX Inc., a branding agency that links customer need with branding strategies. The project included research and focus groups of Reserve Direct customers, travel suppliers and employees. The result was the creation of a new company logo (below left) and three main messaging points that crystalize the value of using Reserve Direct:

  1. Reserve Direct makes it easy to research, plan and book destination travel.
  2. Staff share their own travel experiences, so customers get inside information and travel tips.
  3. Packaging activities with hotels creates savings, allowing customers to discover and do more.

Focusing on Reserve Direct’s value to customers evolved into a tagline with mass-market appeal—Discover More.In April 2016, the Company began implementing their updated messaging in social media. In June 2016, the Company soft-launched their new logo. Following the new social strategy and updated logo, the Company’s new branding produced significant increases in followers and engagements across all social media channels including; Twitter ↑543%, Instagram ↑329%, Pinterest ↑126% and LinkedIn ↑75%. New followers are also making their way to Reserve Direct’s websites, which increased 11% in overall traffic from June 1st to August 31st, 2016.

“Our customers and followers see we love to travel. Our updated branding and increased use of social media develop a relationship with our customers and gains their trust. These are essential in our industry,” states John Johnson, President of Reserve Direct, “We vet firsthand our destinations and share those experiences to help travelers make the most of their vacation’s time and budget. Customers deserve to ‘discover more’ than they expected and will now associate the new ‘star’ and tagline with that experience.”

The Company’s Discover More message will be a prominent feature in its branding and outreach and accompany all of its travel content and distributed on Facebook, LinkedIn, Instagram, Twitter and Pinterest, using #DISCOVERMORE (above right). Through social media, the hashtag inspires travelers to be a part of shared travel experiences. Sharing experiences has been a founding principal of the Company, and an integral part of Reserve Direct’s marketing since 2001.

About Reserve Direct
Since 2001, Reserve Direct has provided more than 2.5 million travelers with destination-specific travel planning and reservation services for ticketed events, world-renown theme parks, adventure activities, tours, theatrical and music shows, plus hotels and lodging. Using a proprietary booking engine, Reserve Direct customers can access first-hand content and reviews to plan and book entire vacations within a single transaction. In addition, the Company also provides destination marketing organizations and travel suppliers reservation and packaging fulfillment services through white label versions of their proprietary system. Reserve Direct is based in St. Louis MO and currently operates dedicated destination websites in Branson, MO; Pigeon Forge and Gatlinburg, TN; Myrtle Beach, SC; Williamsburg, VA; New York, NY; San Diego and Los Angeles, CA; Chicago, IL; the Hawaiian Islands; Destin, Panama City Beach, St. Augustine and Orlando, FL.